Welcome to Data Storytelling tutorial!
“Data is the new oil” - Clive Humby, Data science innovator
Nowadays, more information is created than our audience could possibly analyse on their own! A study by Stanford professor Chip Heath found that during the recall of speeches, 63 per cent of people remember stories and how they made them feel, but only 5 per cent remember a single statistic.
So, you should convert your insights and discovery from data into stories to share with non-experts using a language they understand and remember.
This tutorial helps you construct stories that incite an emotional response and create meaning and understanding for the audience by applying data storytelling techniques. Let’s dive in!
Hosted by Griffith University Library, 2021.
Copyright: © 2021, Griffith University, created by Masami Yamaguchi 2021 , CC BY 4.0
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